Clik here to view.
Three ways to promote your company on Facebook
Another article from OPEN Forum aimed at converting the social media cynics to the business uses of Facebook. Ann Handley interviews author Paul Chaney about his book and Facebook. Click here to read...
View ArticleClik here to view.
The 5-step plan for getting exposure from bloggers, tweeters and fans
Social media appears to be here to stay, and with it come a whole host of changes to the way businesses approach PR, marketing, and communication in general. One of the changes is that high-visibility...
View ArticleClik here to view.
Nine digital trends to watch in 2010
My Google Reader pointed me to an interesting article in iMedia Connection last week about the big digital trends we’re likely to see in 2010. It’s worth a read to stay ahead of the curve, and start...
View ArticleClik here to view.
Simple ways to avoid common website mistakes
Here’s another fantastic article from iMedia Connection about how to make sure that potential customers aren’t put off by your website. Common mistakes and how best to fix them are listed in an...
View ArticleClik here to view.
Social media checklist for small or medium businesses
Heidi Cohen has written a comprehensive checklist for small to medium businesses trying to expand or start up their social media strategy. Click here to read it in context, or scroll down. —- As a...
View ArticleClik here to view.
Isn’t the value of social media what business is all about?
Dell has long been praised for being one of the companies who have best adapted to this decades’ social media advances. In this short piece, Dell’s Vice-President of Social Media and Community argues...
View ArticleClik here to view.
Ten customer service trends for 2010
With the launch of our new customer service initiative the St Andrews Standard, we thought it was apt to start the new year’s posts with an article about the customer service trends you’re likely to...
View ArticleClik here to view.
Three best ways to use social media
What were your business resolutions for 2010? If they didn’t include something to do with social media, you may well be missing out on a lot of great opportunities, as even more of the population are...
View ArticleClik here to view.
Facebook may be encouraging customer loyalty
The Harvard Business Review has published an introduction to a new study looking at how social media might grow customer loyalty. I think that it adds a slightly more scientific voice to the debate as...
View ArticleClik here to view.
Hotels try new ways to earn loyalty
Are you struggling to keep prices up this year? No matter what business you are in, this article by Elizabeth Olson from the New York Times illustrates how added value extras could help you create...
View Article
